10 Important Yard Sign Tips
you need to convey your
“Yard Clean-Up” your business name “Felix’s
Landscaping” and contact data “123-456-7890”. Less
content in the message is more impactful.
2. Target your surroundings,
a white sign with light colored lettering will not
get noticed with snow on the ground. Be sure to make
your yard sign stand out, with color and bold fonts.
always try to place your lawn sign where traffic
stops. A sign placed in the middle of the block in a
45 mph zone will attract little attention. Drivers
will only have a few seconds to read your message.
Place signs at corners and intersections where
your business name (or logo) should always be in the
same color, font, and font size. That burns your
name in customer’s minds due to repetition. Big
business calls this branding.
5. Job Site,
make sure your job site sign is away from clutter
and machinery. Keep the line of site clear.
once placed, take someone for a ride past your sign
and see if they notice it (make sure they don’t know
ahead of time you are testing them). That will
confirm you have a high-impact placement.
cheap materials, poor ink, and cluttered message
hurt your business as that is you on that sign. You
get one first impression, make sure it is a
professional and organized one.
don’t advertise your snow plowing service in August,
no-one is listening.
keep rotating your sign message. Same logo, same
colors, different message will keep potential
customers thinking about your services.
do you plan to re-use your sign? If so, specify more
substantial materials to make them hold up and look
impressive. One-time use? Don’t waste money on
more than you need. Use less-expensive, disposable